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Our mission The CITYDENTAL principle

Rechts vom Titel unsere Mission analago wie das GL Foto bei Geschaeftsleitung

1. everything, only better

Our competence centres offer you the complete spectrum of dentistry. From annual check-ups for the whole family, to perfect dental hygiene and specialist treatments such as correcting the position of teeth, implants or surgical procedures, we offer everything under one roof.

We want patients to be able to experience all the benefits and the same service as the large dental chains without having to forego the personal proximity and trust of their own dentist.

In addition, we also focus on treating diseases such as tooth decay or periodontitis to improve your health.

New findings in diagnostics and microbiome research inspire us every day to use these for the benefit of our patients.

We believe that we dentists, as "guardians of the gateway to the body", can influence general health much more today than was the case 10 years ago.

2. we are not a chain

The declared aim is not just to leave the dental landscape in Switzerland to large centre chains with financially strong investors, but to counter them with an economically viable model in which dentists and not business economists decide what is good for patients.

As the large "centre chains" are generally majority-owned by financially strong corporations*, the interests of shareholders (investors) are often at the forefront.

We hope that dentists will be able to continue to practise independently or in partnership in a market that is increasingly dominated by chains, without having to fear that they will not be able to cope with the financial pressure and market power of the large chains.

We are always happy to welcome new colleagues. Young dentists with a passion for good, honest dentistry are just as welcome as older colleagues who want to hand over their practice to a dentist and not to a "chain".

We are open to various forms of co-operation. Everything is conceivable, from an employment relationship to a partnership with co-ownership.

*The Swiss Smile centre chain is owned by Collosseum Dental (=Jacobs Holding) The Adent Cliniques Dentaires dental chain is now part of the European Dental Group. Adent was previously owned by the British investment company Hesira Group and was then taken over by Nordic Capital.

3. the Robin Hood principle

"Take from the rich and give to the poor" - but differently. Part of our profits flow into our social support programme. This enables us to help people who are on the margins of society, the so-called "working poor", in a very concrete way. The single mum who works part-time but still doesn't have enough for the new crown she needs at the end of the month is just one example of the many people we want to help with this support. Despite a well-functioning social system, there are more and more people in need in Switzerland.

In order to be able to provide this service, we work with foundations such as the Pfarrer Sieber Foundation, Caritas and the ICF Foundation. They check the need and budget situation and then give us feedback. This enables us to provide dental services at cost price or even completely free of charge.

By receiving treatment at CITYDENTAL, you are helping people who cannot afford it. A big thank you to everyone who supports us.

4 We promote and challenge

Anyone who joins our team is convincing across the board - professionally and personally. Oh yes, we've already said that. But we'll repeat it again because it's important to us.

We believe that you earn your salary not just by turning up for work in the morning, but by adding value for other people. That's why it's important to us to encourage and challenge our employees.

Even though we understand that our times have become more fast-moving and that a lot is changing in young people's lives, we are delighted with every apprentice who completes their training with us and then goes on to pursue a career in our clinic.

We are aware that as an employer we have a responsibility towards our employees and want to fulfil this by offering fair working conditions, clear communication and an inspiring working environment.

Our values